'90p deducted' said the Oyster card reader display as I boarded the bus today. I was pleasantly surprised as the flat fare for London buses is normally GBP 1 per journey regardless of distance; there has been a 10% reduction in fares (though only for Oyster card users; buying a ticket with cash costs GBP 2).
Mayor Ken Livingstone, who had also implemented the Singapore-inspired congestion charging system in London, has proudly claimed credit for this largesse: 'The reduction in bus fares has been possible because London's economic growth led to more passengers and higher fares income than expected. The Mayor decided to give this back to Londoners in the form of a bus fares reduction.' (The Londoner, Oct 2007, p.1)
Eh? I thought if economy good, then it is the perfect opportunity to raise bus fares? On the other hand, fares have increased from an average of 53p (with an overall subsidy of 24p) per journey in 2004 to current levels today [1]. Nonetheless, prices are often sticky upwards - you know the drill, this year increase because oil price go up but when next year oil price go down, bus company tiam tiam, or if asked, will cite some other area of cost increase. It's rare to see bus fares go down.
The fare reduction could be one of Livingstone's attempts to consolidate his support before the 2008 Mayoral elections. There is a unlikely risk that he could be criticized for the fare reduction in terms of jeopardizing future revenue and investment for London buses but, as noted above, fares have gone up considerably in the past few years so revenue should still be higher relative to 2004. Even without this announcement, Livingstone was still the hot favourite to win, according to this gambling website. Whatever the economics and Livingstone's motives, I'm sure bus-taking Londoners won't complain about getting some fare relief.
[1] Figures from 'Fares, please', The Economist, 2004-12-29.

Comments (2)
Ringisei,
Well, Red Ken is still the man to lead London as the mayor, given the Olympics 2012 project is heading to London in a few years time. He's quite a fascinating character when he ran against his own party's (Labour) wishes as an independent and defeated all the other candidates with a wide margin. Then he got inducted back into Labour Party.
I have been following the London mayor elections, and I don't think that anyone can come up with a good candidate against them. Not even Boris Johnson, that conservative joker.
On another note, I think that Red Ken did an amazing job with London traffic. :)
Posted by Bernard Leong
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September 19, 2007 11:28 AM
Ironically, Livingstone won't be allowed to run for Mayor again come 2012. I certainly agree that he's done a smashing job especially with the coup of forcing through Congestion Charging and then extending it as well as 'nationalizing' and then improving buses - they are relatively cheap (compared to the Tube), clean, safe and regular in frequency - not perfect but a vast improvement compared to 10 years ago.
Posted by ringisei | September 20, 2007 7:56 PM